BOB体育投注
  • bob体育网页访问与机会播客
  • bob体育网页2021年1月8日

bob体育网页安娜·弗洛雷斯:社区的力量

bob体育网页由Carla Harris主持

bob体育网页成绩单

bob体育网页ANA Flores:bob体育网页2010年,真正的谈话,我们现在对妇女的VC资助,特别是拉丁美洲,只是没有。bob体育网页因为我创造的是全新的东西。bob体育网页人们没有看到它的价值。bob体育网页我知道这一点。

bob体育网页卡拉·哈里斯:bob体育网页关于访问和机会的一集,我们欢迎#weallgrow Latina Network的创始人兼首席执行官Ana Flores。bob体育网页ANA是拉丁人数字影响者第一和最大网络的创造者,是占地1%的拉丁美洲公司达到了100万美元的收入标志。bob体育网页没有外部投资,她继续通过社区的力量提升拉丁文声,因为她庆祝#weallgrow拉丁网络的10年周年纪念。

bob体育网页卡拉·哈里斯:bob体育网页在这一集里,安娜将带我们回顾她在萨尔瓦多和休斯顿之间的成长历程,她早期的电视职业生涯,以及她对创业精神的拥抱,正是这种精神让她创办了自己的第一家公司spanglisbaby,并最终创建了#WeAllGrow。bob体育网页来和我一起兜风吧!

bob体育网页卡拉·哈里斯:bob体育网页安娜,非常感谢你今天和我在一起。bob体育网页很高兴有于节目。bob体育网页让我们跳进去。你准备好了吗?

bob体育网页ANA Flores:bob体育网页我准备好了。bob体育网页Carla,非常感谢您的邀请。bob体育网页我们开工吧。

bob体育网页卡拉·哈里斯:bob体育网页好吧。bob体育网页首先,祝贺你取得了巨大的成功,尤其是在你创建# well growlatinnetwork 10周年之际。bob体育网页你们一直致力于提高拉丁人的声音,扩大杰出品牌的规模并将其货币化,以推进这一事业。bob体育网页现在让我们回到开头,谈谈你的人生道路。

bob体育网页ANA Flores:bob体育网页是的。bob体育网页我出生在德克萨斯州。bob体育网页我出生在休斯顿。bob体育网页我爸爸还在那里生活。bob体育网页我的父母都来自萨尔瓦多。bob体育网页谢天谢地,当我六岁时,他们决定离婚,因为这真的定义了一切以及我是谁。bob体育网页我的妈妈和我自己和我的妹妹一起搬回了。bob体育网页抓住了我们,你知道,在一个皮卡车里,我认为它是,让我们回到萨尔瓦多 - 真正我长大的地方,我拥有我的形成年度。bob体育网页但我的形成岁月不仅在那里。bob体育网页他们也在休斯顿。 I grew up between both countries, between two different cultures. I grew up speaking both languages. I don't remember how I learned Spanish or how I learned English. My mom doesn't seem to remember either. I was in an American school in El Salvador, but that really defined this wholehearted 200 percent Latina American person that I am, that it has defined my career as well. And when I was 18, I moved back to Texas. To go to college. I ended up following a boy to Florida. That's the honest truth.

bob体育网页卡拉·哈里斯:bob体育网页我正要问你怎么去佛罗里达州。

bob体育网页ANA Flores:bob体育网页他要去谜语,他是一名飞行员。bob体育网页实际上,我有很多朋友。bob体育网页盖斯维尔的拉丁美洲有一个非常大的社区,也有很多萨尔瓦多人在那里。bob体育网页所以,我最终找到了那里。bob体育网页但是,我知道我想最终在网络中迈阿密的单一工作。bob体育网页我正在学习电视制作,我真的没有榜样。bob体育网页我真的没有导师。bob体育网页我真的没有任何我知道这是一个生产者。bob体育网页但不知何故,我知道这是我的道路。bob体育网页所以在佛罗里达州让我更接近这一点。 And I did go to University of Florida, again, always surrounded by this huge community of Latinos. And we have to really understand that Latinidad wasn’t really what it is now and what it has been growing to. Even, you know, this was like mid 90s, early 90s. And I got my first job, my internship at Univision in Miami and internships back then for TV, I would have to sit and watch the scrolling credits, right? And like,bob体育网页哦,那是行政制作人bob体育网页,写信的权利,并尝试在门的时候。bob体育网页他们甚至没有一个实习计划。bob体育网页但是,我有我自己在那里,我刚开始学习的一切,我可以。bob体育网页并在一年内我毕业和工作打开了。bob体育网页和我有开始我的职业生涯。bob体育网页这是一个非常激动人心的时刻是在悠像96,97这是一个青年革命当时的情况。bob体育网页Latinidad是我们中间。bob体育网页就在这个时候夏奇拉刚刚从哥伦比亚感动。bob体育网页我正在学习英语。bob体育网页你知道,我们是那些听着,像哥伦比亚,墨西哥,无论未来CD的盗版拷贝。 This was when Ricky Iglesias was getting started. Ricky Martin did La Vida Loca in the Grammys, which really changed, that was the first time we felt seen. That was the first time we felt our culture really, really in this main stage. I remember where I was and the moment that I was. So it was a very exciting moment to be in Miami, to be part of the Latino culture and creating content by and for us. But then I fell in love with Mexico City. I used to have to go to work to Mexico a lot. And I think I connected with that deep with that part of it. Obviously, my Latinidad my my Latin roots and that love for the culture that I didn't really have. El Salvador is is not as strong culturally as Mexico is. Not many places are. And and this huge city where I saw that I could do my career, I could work in what I love, and do it from there. So I decided to quit. And that was, I guess, my first journey into entrepreneurship, right. We didn't really also have the word entrepreneurship as much back then. I was a freelancer and and I grabbed all the executive producers from Univision, and I told them, “I will be a freelance producer in Mexico.” And I cashed in my 401K. Not that I recommend people do that when they're 28. But I cashed in my 401K and moved and I, you know, it was actually a really good move in the sense of I was making money as a freelancer, which was much more than the $20,000 I was making a year working as an assistant producer. So that really led me on on a path. But then I ended up years later ended up moving to MTV, Latin America. And also continued working with this more Pan-American Latino — because what Univision is U.S. Hispanics, and learning how to talk to U.S. Hispanics and program and create content for U.S. Hispanics is different from creating content for Pan Latin America, where you are broadcasting to everybody from Argentina to the Caribbean through Central America, South America, which can be very different. Like one word can make a huge difference in Spanish or what it means in Mexico, what it means in Argentina. So I learned how to speak to a more global community of Latinos, right? — which, in Latin America we each identify as the country we're from, not as Latinos. And then that ended up moving to L.A. to…I was the the the team that was in charge of opening up the offices here for Mun2, which was a project of NBC and Universal to create content by and for Latino youth. So back over here doing that.

bob体育网页卡拉·哈里斯:bob体育网页而哪一年这安娜?

bob体育网页ANA Flores:bob体育网页我们是在2005年,2006年推出它的。

bob体育网页卡拉·哈里斯:bob体育网页15年前。bob体育网页现在这些人都30多岁或快30岁了。

bob体育网页ANA Flores:bob体育网页是的。

bob体育网页卡拉·哈里斯:bob体育网页你知道如何与他们交谈,如何创造他们会消费的内容。

bob体育网页ANA Flores:bob体育网页完全正确。bob体育网页所以,它很棘手,对吗?bob体育网页因为我认为音乐是一种非常普遍的语言,对。bob体育网页而且,我们如何与拉丁裔青年交谈,这是不断变化的,这导航到两个世界。bob体育网页他们可以导航观看MTV,因为他们可以与父母或他们的祖父母一起导航,想要观看体育,然后也希望在当地连接到他们的足球队,但也保持最新。bob体育网页并且他们享受从罗牧场的一切,再次像Shakira,et Cetera一样流行,并试图通过那些真正与我们说话的文化来将我们带到一起。

bob体育网页卡拉·哈里斯:bob体育网页对企业来说,恍然大悟的时刻发生了吗?所有拉丁裔的东西都将成为大公司?bob体育网页它已经发生了吗?或者它已经在你自己的意识中发生了吗?

bob体育网页ANA Flores:bob体育网页这是一个非常好的问题。bob体育网页它已经发生了,但投资还没有。bob体育网页它仍然在慢慢流淌,对吧?bob体育网页这是非常像,bob体育网页哦,是的。bob体育网页不,我们得到它。bob体育网页他们的数字很大。bob体育网页哦,是的。bob体育网页我们得到它。bob体育网页他们成长。bob体育网页哦耶。bob体育网页2010年,我们看到,我们需要开始重新分配预算数和人口普查,但我们还没有准备好,在真正的重要性分配预算,它需要有反映观众,他们正在说话,社会和经济bob体育网页文化的力量,我们有。

bob体育网页卡拉·哈里斯:bob体育网页你什么时候听到“啊哈!”bob体育网页这将不仅仅是一个利基市场?bob体育网页你是否已经觉醒了,或者直到你开始生第一个孩子,西班牙宝宝,你才意识到?

bob体育网页ANA Flores:bob体育网页它始于SpanglishBaby。

bob体育网页卡拉·哈里斯:bob体育网页好的,让我们谈谈这一点。

bob体育网页ANA Flores:bob体育网页所以我真的辞掉了我的工作,因为我辞掉了所有的工作,因为我一直是一颗心的企业家。bob体育网页我做了刻板印象的东西。bob体育网页妈妈,妇女。bob体育网页对。bob体育网页一旦你有一个孩子,你会辞掉你的工作。bob体育网页而且我实际上确实如此,因为我真的想成为一段时间的全职妈妈。bob体育网页我不知道的是,我的女儿出生于2007年,所以经济衰退是明年的。bob体育网页因为我们让我的丈夫来自墨西哥。bob体育网页所以,我们所有的家庭,我们都在这里和朋友在一起。bob体育网页所以,一旦我退出了我的工作,八个月内的经济衰退,它真的很难,这意味着他失去了工作。 It hit really particularly hard in L.A. because there was also a writers' strike. So, at the same time, in 2008, the industry shut down. I then also fell into the realization of how hard or almost impossible it is to want to have a job, even if I was willing to like, get, you know, minimum wage. But that wouldn't pay for daycare. So we were stuck. And what I started discovering then was the world of blogs and mom blogs. That's where I was finding out how to be a mom. I was consuming this content, but also finding a community of women that were like me, that were ambitious, that were driven, that knew how to create content, that knew how to build community. And we're doing it through this fabulous medium that I didn't need money for that. I just needed nap times, my daughter's nap times to be able to get it done at home. So I decided to launch Spanglish Baby because I wasn't seeing content for women like me and my partner who Roxana, whom I launched it with. She was an Emmy-winning producer, was going through the same exact things that I was going through, and we both decided to launch Spanglish Baby as a resource for parents raising bilingual and bi-cultural kids. I needed that. I wasn't seeing that in that community of bloggers. And then just in general, right, if I would Google, if I would search for it. So, I decided that I would launch it, that we would create it. And it hit a nerve right away. It was content that was needed. And we were speaking directly from my mom to other moms. We were bringing in experts, et cetera. But to your question, once I, I started getting deep in that, I first of all, I didn't realize how revolutionary it would be to talk about kids learning a second language, about kids learning Spanish. For me, it was, it's like,bob体育网页不是我们想要的吗?bob体育网页我的意思是,我们一出生,甚至在子宫里,大脑就有能力学习这门语言。bob体育网页但我们直到高中才开始教它。bob体育网页这就是觉醒。bob体育网页为什么人们给我们这些负面的评论说我们想让我们的孩子说西班牙语,说我们想让文化保持活力,说我们想让他们真的不能与他们的根和他们的遗产有联系。bob体育网页然后我开始研究它。bob体育网页2010年,人口普查结果出来了。bob体育网页上次的人口普查表明拉美裔社区在增长,是增长最快的少数民族。bob体育网页虽然我不喜欢用这个词,但市场营销中仍然使用这个词,资源将被分配。bob体育网页所以,我越来越多地看到并意识到,每四个孩子中就有一个出生在10年前的那个时候,而现在在一些地方,比如加州,每三个孩子中就有一个是拉丁裔。bob体育网页我就想,那是我们的观众。 And who is speaking to these moms and who is understanding the resources that these moms need? And if I was looking at Disney, and I had many conversations with many people in Disney about: How can we make accessible the content in Spanish? How can we make more content that speaks to our children? Where are the Latina Disney princesses? How can it be that such a huge, you know, vast, rich indigenous culture and beautiful culture cannot be represented by a beautiful princess? Can you imagine a beautiful Inca or Mayan princess? So just really realizing that and seeing that,bob体育网页好的,这里有很多工作要做。bob体育网页博客空间和数字媒体空间的美妙之处在于,它让我们的声音民主化了,它让一位母亲在经济衰退中几乎不得不动用食品券来建立一些东西。bob体育网页去创造一些能够打动我的东西,并为一个不仅完全被忽视,甚至被抹去的社区创造内容和能见度。

bob体育网页卡拉·哈里斯:bob体育网页跟我说说你是如何定义成功的?bob体育网页我相信当你开始的时候,你会说,如果有人回答,那一定是成功的。bob体育网页但当你开始意识到这是一系列事件的汇合。bob体育网页2010年的人口普查显示,这是一个不断发展的大社区,发展最快的社区。bob体育网页那里有真正的可支配收入。bob体育网页你自己意识到没有其他人在这里谈论这件事。bob体育网页你什么也找不到。bob体育网页你显然知道有很多观众。bob体育网页所以,需要有人提供内容和信息。bob体育网页再说一次,从来没有创业过,你会有点创业的欲望。 How did you define success?

bob体育网页ANA Flores:bob体育网页听。bob体育网页当没有人这样做时,真的很难定义成功。bob体育网页当我和我周围的人交谈时,很难从家人到我所钦佩和信任的人。bob体育网页而且我会说,你知道,我正在看这个博客,但我背后有一个非常大的愿景。bob体育网页就像,“阙可爱!”bob体育网页多么可爱,对吧?bob体育网页它就像,bob体育网页哦,她是一个妈妈博主。bob体育网页这真的很可爱。bob体育网页就好像没有比这更重要的事了。bob体育网页我们再次谈到,2009年,当我开始写博客的时候,2010年,当我们写博客一年半的时候,真的看到了成功,因为社区做出了回应。bob体育网页这对我们来说就是成功。bob体育网页如果我收到某人的评论说,你知道吗,有那么多关于抚养双语孩子的误解,以及我们将如何伤害他们因为他们将不会说任何语言。bob体育网页你会把他们弄糊涂的。bob体育网页他们说,感谢你们提供的信息和资源,我知道我现在可以用双语抚养我的孩子了,我知道现在该怎么做。bob体育网页这对我们来说就是成功。bob体育网页一次一个妈妈,一天一天,一次一个孩子。bob体育网页然后转变为:我们需要货币化。bob体育网页我们写博客已经有一年了。 And we had been really building a community of other Latina mom bloggers that were coming. Twitter really helped. Twitter was one where we were put, you know, we would connect, we would find each other. There wasn't Facebook groups. There wasn't Instagram. It was just really that and and email groups and comments on blogs. And that's where we were starting to meet each other. But it was the same thing. Nobody, none of us were monetizing yet at that moment. What we now know as influencer marketing was at its infancy and it was mostly mom bloggers, a handful of them, that were creating these networks where they would work with the brands to try to help them understand this fascinating world of blogging and digital media and in how they could speak to the…reach moms through mom bloggers and the authentic content that they were creating. And they would connect the bloggers with brands. So actually, it was going to conferences like BlogHer and different kinds of conferences that I was able to go to that I started meeting a lot of these women and I did become the token Latina and I understood it. And I knew exactly what I was gonna do with that, because that would allow me to open doors and to learn and to bring opportunities. And they were more than willing to teach me and to push me forward to be why aren't you doing what we are doing. Right? Because they didn't know how to speak to the Latina mom, or they didn't know how to talk to these brands that were not the multicultural agencies to help them understand the importance of reaching this audience. But I could. So, I decided to launch what is now #WeAllGrow Latina. Back then, in 2010, again with a laptop, Google Drive and a Wordpress site. And a logo that a friend did…and I launched Latina Bloggers Connect. And and I basically said, if you want to join this network and I will do my work to work with the brands to bring opportunities to all of us, because unless we start monetizing, we weren't going to be able to have our story shared.

bob体育网页卡拉·哈里斯:bob体育网页而且你学会了如何通过去这些会议来破坏并与这些妈妈交谈,或者你只是看着发生的事情,看看人们被货币化的所有不同方式?bob体育网页我爱你,因为一个企业家,有一个有一个社区,他们可以与之交谈,他们可以写作,我希望他们了解你需要如何考虑货币化的剧本,如果这是你的bob体育网页旅行。

bob体育网页ANA Flores:bob体育网页所以我肯定通过去参加会议来学习,这就是为什么最终我最终创造了自己的会议,因为我知道它在一个地方将所有这些群体一起带来了它的好处。bob体育网页所以要去那些会议和发言和谈论品牌代表,迎接代理商,哥特卡,然后学习如何进行交易。bob体育网页再次,影响者营销,术语不存在。bob体育网页所以我们都是博主网络。bob体育网页预算到处都是。bob体育网页我们都试图弄清楚。bob体育网页而且我确实犯了错误,因为你需要了解,我知道你知道这一点,大约10%的整体营销资金被分配给多元文化营销。bob体育网页这意味着多元文化营销是西班牙裔美国人,是非洲裔美国人,是LGBTQ,它是亚裔美国人,美国原住民。bob体育网页我的意思是,这一切都集中在这群多元文化中。bob体育网页所以,如果10%会向我们来说,这意味着你开始,你知道,切割馅饼,拉丁语的东西是小于一个百分点。 So even though I was meeting all these brands, I needed to connect with, it was always the multicultural teams. If it wasn't the multicultural teams, we really probably wouldn't get the door open. So that meant that even though the bloggers that we were working with and the work that we were doing had the same value of the dollar, we were only getting pennies to the dollar. So, as it was, my budgets were much smaller, but I had to learn that along the way. So I could learn from them the techniques and tactics and we were all always sharing with each other what worked and what type of campaigns worked. But the budgets themselves were kind of like the Wild, Wild West.

bob体育网页卡拉·哈里斯:bob体育网页所以和我谈谈数据。bob体育网页你有没有收集一堆数据,试图说服人们这确实是一个大市场?bob体育网页而且,你知道,看看拉丁妈妈的钱多少钱。bob体育网页这是他们花钱的东西。bob体育网页所以跟我说说一点。

bob体育网页ANA Flores:bob体育网页哦,当然。bob体育网页有很多令人信服的东西。bob体育网页到处都是。bob体育网页很多人都很好奇因为博客本身还很新鲜还处于萌芽阶段公关界,媒体和广告都在试图找出它适合的领域以及如何投资它,对吧?bob体育网页以及该怎么做。bob体育网页所以我们的工作是说服他们投资拉丁裔,而不仅仅是拉丁裔妈妈,因为那时有更多的生活方式博主,千禧一代等等。bob体育网页所以基本上没有很多数据,我们也不是研究公司。bob体育网页所以这甚至不是我们能带回的任何东西,那是我们从我们的博主接触的观众那里得到的数据,对他们来说并不是很有意义。bob体育网页它必须来自一个更权威的来源。bob体育网页就像我说的,没有很多,只有人口普查。 The Pew Research had been doing some research on and some fascinating studies on Latinos. But what really changed the game for us, specifically for Latinas, was the Nielsen Latina report, which came out around 2016, led by Monica Gil, who's now V.P. in Telemundo. And she really, really, really brought forward the force of the Latina consuming power. But in general, we already know that the Hispanic purchasing power is over $1.7 trillion. Actually, if we were a nation, we would be number seven in the world based on our GDP power, that's right behind India. So we definitely have the financial force. But really, we need the data to really showcase how Latinas are overarching and over indexing in consumers, especially when it comes to beauty products, to electronics, moviegoers. Right? We buy the tickets at the box office. And all of that really helped to start to inform that narrative and to understand that this was a valuable proposition, to actually reach the Latino community via people, via these voices that they already looked up to and trusted.

bob体育网页卡拉·哈里斯:bob体育网页是的。bob体育网页我想提起这一点,因为我所说,特别是那些为这些人提供种族人群的企业家,这不明白市场并没有在该市场上播放。bob体育网页他们没有意识到A.)它有多大,B。)增长有多快。bob体育网页所以我想要拿出的一部分是你可能会有可能与正在进行那项研究的人的合作和伙伴关系,他们可以将它带到市场上,并脱落它bob体育网页如果您愿意,您可以拥有这些机会,以服务该市场。bob体育网页这听起来对我有关正在制作数据的正确来源。bob体育网页您能够与其中的一些人交谈并与之交谈,但您也与那些有助于将数据带到市场的人进行联系和合作。

bob体育网页ANA Flores:bob体育网页实际上,只要我们一看到这些数据,我们就会抓住它,然后想办法把它放到我们的平台上,然后转换话题。bob体育网页但很多都是来自于,我们自己的活动所产生的影响,并真正开始建立在这些影响和有意义的数据之上。bob体育网页的事情是很难在社会媒体,因为我们知道这样一个会议的影响在现实生活中可以创建这些连接可以继续建设我们的经济和社会和文化力量是很难转化为核心数据。bob体育网页对吧?bob体育网页这就是定性数据。bob体育网页肯定的,我们已经在我们的十年,越来越多,如何我们也可以成为那个地方能够为这些不同的合作伙伴和理解真正的拉美裔人要去哪里,我们思考,我们把我们的美元,因为这将继续转变。bob体育网页拉丁裔2.0报告以及此后的许多其他报告现在已经真正展示了这一点。bob体育网页不仅我们消费者的权力,但我们真的意识,变得更多,我们投资美元,我们想投资美元的品牌和组织,实际上是对我们来说,我们已经的信条和咒语表示事情非常认真,bob体育网页特别是在过去的5年,当这种消除变得如此明显的时候,我们想要投资于那些看到我们的人和那些正在投资我们的人。bob体育网页它变得如此重要,因为我们创造了一个安全的空间,让我们聚在一起。 But it was also that space for the brands to authentically show up in a place that mattered to us.

bob体育网页卡拉·哈里斯:bob体育网页让我们谈谈5年。bob体育网页你现在一年能赚100万美元,很少有女性拥有的企业能在这么短的时间内产生这么高的收入。bob体育网页帮我弄明白,你是在没有任何外部投资的情况下完成这一切的,对吗?

bob体育网页ANA Flores:bob体育网页零。

bob体育网页卡拉·哈里斯:bob体育网页哇。bob体育网页好了,所以刚真的是心灵的再投资利润无论你做回业务,它推动经济增长?

bob体育网页ANA Flores:bob体育网页完全正确。bob体育网页是的。bob体育网页这些都是品牌宣传。bob体育网页绝对的品牌活动。bob体育网页因为我们是第一批进入拉美裔空间的人,所以我们能做到。bob体育网页不到一年,我们很快就遇到了竞争。bob体育网页它来自于男人。bob体育网页并试图接触到这些看到潜力的观众?bob体育网页——看到了足够大的潜力,所以不想投资,而是想自己创造。bob体育网页这很好。 Competition was really healthy, and it was great. But it definitely came from the brand partnerships and reinvesting into the company. See, the thing is that we didn't sell a product. We sold a service. So, I didn't have collateral. So even if I wanted to go to the banks and to get a line of credit, I was denied completely because I didn't have any collateral.

bob体育网页卡拉·哈里斯:bob体育网页我们来谈谈品牌活动是怎样的。bob体育网页围绕这一点的经济学。bob体育网页所以,你能不能向那些不了解网红市场运作方式的人描述一下,你在这些品牌上做了什么,以及对话是如何进行的?

bob体育网页ANA Flores:bob体育网页所以这些品牌活动,特别是影响者营销实际上是非常交易性的。bob体育网页所以基本上,就是知道他们的预算是什么,他们的目标是什么,他们想要的影响者的概况。bob体育网页然后我们就能回到预算和可交付成果的类型上。bob体育网页所以博客和Instagram是不一样的。bob体育网页Instagram上的帖子和推特上的不一样。bob体育网页它们都有不同的值。bob体育网页我们会给每个帖子赋一个美元值。bob体育网页这也取决于用户的覆盖面和参与度。bob体育网页这些指标还在不断变化。bob体育网页但通常情况下,这是一种印象,即他们在寻找我们所致力于的每个影响者。 So, it's either a hashtag impression, if it's a hashtag heavy campaign, or it is per deliverable per influencer and then the formulas to add up, and then our profit margins, we would try to have them around 50 percent. So it's 50/40 percent profit margin for each campaign.

bob体育网页卡拉·哈里斯:bob体育网页哇。bob体育网页突出。bob体育网页所以我们从电视制作人变成了博客写手,再到一个商业博客的人,把它变成了货源,现在这个人的生意里充满了可以影响非常非常大的市场的连接器。bob体育网页你已经赚了一百多万美元。bob体育网页现在,你需要外部资金吗?bob体育网页或者你曾经为公司筹集过外部资金吗?

bob体育网页ANA Flores:bob体育网页你知道的。bob体育网页所以,在2010年,我们关于女性,尤其是拉丁裔女性的风险投资的讨论还没有开始。bob体育网页因为我创造的是全新的东西。bob体育网页这个市场在某种程度上仍然被认为是新兴市场,或者是多元文化市场。bob体育网页人们没有看到它的价值。bob体育网页我知道这一点。bob体育网页所以我得做个决定。bob体育网页我是否要把我非常宝贵的时间,作为一个母亲和一个企业家——那时我有一个12人的团队——创造和满足我的社区和我的客户的需求?bob体育网页还是我要花时间去争取。bob体育网页我已经40岁了还在尝试进入加速器还要在那里待6个月? Or am I going to just keep doing what we're doing so well and count on that money and count on that growth. And I decided the latter, that we would keep going. I have had several offers for acquisitions, again, from men, who saw the impact of what we were doing but needed to check it off as their Latina initiative. And we became so community driven. We became so mission driven. And once we truly understood the impact of what we were doing at-large for the community and our overall visibility and representation, that I wasn't willing to give that up.

bob体育网页卡拉·哈里斯:bob体育网页所以你开始转变,你从联系和影响发展到会议,就像你之前说的,因为你看到了把所有人聚集在一起的真正价值,你知道,能够建立这些联系。bob体育网页对吧?bob体育网页这就是今天的商业模式,影响和事件驱动的商业模式。bob体育网页是这样吗?bob体育网页真正关注的是拉美裔和这个市场的规模。

bob体育网页ANA Flores:bob体育网页是的,完全。bob体育网页因此,它为我们创造了一个安全的空间,让我们可以在现实生活中和网上联系。bob体育网页我们一直都能兼顾这两方面。bob体育网页我们还在做活动和影响者。bob体育网页但作为一部分,不是一次性的营销活动,也不是我们过去每个月做的20个,因为我们做了更多的整合营销活动,在品牌的帮助下,我们可以真正为社区做出改变。bob体育网页对吧?bob体育网页这是一个缓慢的动作。bob体育网页所以我知道,这是这很有趣。bob体育网页所以,故事的一部分是,当我们在2015年推出了会议,我这样做是为了满足需要,不仅因为我知道这就是我所学到的东西时,还因为我每次去这些会议,我还只是少数拉丁裔。bob体育网页我就想,bob体育网页我在这里学到了很多。bob体育网页我需要更多的女性来获得福利。bob体育网页但随后越来越多的拉丁海斯会问我,比如“你什么时候去会议?”bob体育网页然后我会得到Q3周围的品牌,Q4在那里。bob体育网页你知道,我们的客户是他们在明年的预算工作,问我:“你打算参加会议吗?bob体育网页我们应该在那里分配东西吗?“bob体育网页我就想,bob体育网页好的。bob体育网页显然有必要,我也有资源去实现它。bob体育网页到那时,我们在该行业中建立了坚实的声誉。bob体育网页我推出了会议。bob体育网页我宣布了它。bob体育网页中毒剂是我们的标题赞助商。bob体育网页我实际上我和他们谈过了他们。bob体育网页我解释了我想做的事。bob体育网页他们就像,bob体育网页好吧,如果你建造,它会在那里,但你必须建造它。bob体育网页所以他们没有在虚线上签名。bob体育网页他们只是告诉我,“我们会支持你。”bob体育网页但我不得不宣布它。bob体育网页我不得不让它发生。bob体育网页我不得不表现出来,因为当你第一次创建会议时,你没有证据,对吧?bob体育网页您没有产品销售我可以在某处打球和鲨鱼坦克的产品。bob体育网页这是一个想法。bob体育网页这是一个概念。bob体育网页这是一个甲板。bob体育网页因此,您必须具有可信度,并且您必须在将成为货币化的品牌内获得的信心,这些品牌和将购买门票的社区。 So I announced it. I set a date. I didn't even have a venue. Don't do this. That's how I did it. But that's not how I recommend people do it. And within a week, we had sold over 100 tickets. Neutrogena signed on the dotted line and we had the first conference for 250 people sold out within the next ten months. And then by the next year, it grew to five hundred. We changed venue, location, and it just continued growing where we would sell out within hours, ten months in advance. So the community was helping us monetize as well because it was that, them buying the tickets, et cetera, that would help us say, like,bob体育网页好了,我们已经准备好,用接下来的10个月来建立这个会议bob体育网页.bob体育网页我们甚至不会宣布发言者。bob体育网页会议只会因为它已经拥有的声誉和涟漪效应的大小而自我销售,这些涟漪效应将从人们所学习的东西以及他们将在那里联系。

bob体育网页卡拉·哈里斯:bob体育网页对,以及你的验证,人们需要一个能力,能够识别,能够彼此学习。bob体育网页因此,与发言者几乎没有任何关系,与您创建的空间有关,您才能达到足够智能,也知道哪些内容将是值的,这增加了最大值。

bob体育网页ANA Flores:bob体育网页好吧,听着,这是疯狂的人如何看待它。bob体育网页人们已经知道,你知道,西班牙裔社区内的刻板印象。bob体育网页他们知道如果它是一个拉丁会议,那么酒吧就被设置得很低。bob体育网页所以我的工作是让那个酒吧真的很高兴,创造出一些东西。bob体育网页这是我们的社区职能的模式,不仅在工作,而且是企业家和一切。bob体育网页我们总是预期表现不佳。bob体育网页我们不仅在图腾杆的底部达到了平等的工资,而且那些将花费46美分的女性预计将超过一名白色的非拉丁裔人为。bob体育网页我们如同,您知道,创建会议,我们有望提供真正大的东西。bob体育网页我们确实使用了一半的美元,你知道,一个社区或公司或与我们相似的会议,这将能够在一般市场中完成五次资金。

bob体育网页卡拉·哈里斯:bob体育网页下一个是什么?bob体育网页ana,我们是covid。bob体育网页所以假设我们现在坐在2021年8月,你正在考虑未来的样子。bob体育网页什么是#weallgrow latina网络?

bob体育网页ANA Flores:bob体育网页你知道,这是一个社区。bob体育网页我们想成为bob体育网页这bob体育网页去社区为拉丁美洲人真正觉得看到,真的觉得听到了。bob体育网页但是从就可以发展我们的权力和我们的世代财富。bob体育网页我们真的很想专注于我们的财务,因为我们的消费者权力,我们的GDP,我们的购买力和它回来的地方之间存在这么大的脱节吗?bob体育网页我们还没有建立财富。bob体育网页我们并没有在社区内保持这种财富。bob体育网页我们没有确保世代财富。bob体育网页所以我们现在正在做的所有作品,我们提出的那一代都不能丢失。bob体育网页我们需要为孩子及其子女和孩子造成更美好的未来,因为我们知道这是这个国家的财富。bob体育网页所以这就是我们所看到的。bob体育网页我们看到一个我们可以继续建立信心的地方。 We never say that we want to empower Latinas because we have the power. We just want to help you unleash it, and see it, and feel the confidence to use it and to put it forward. And we really want to be that place where you will learn not only from finances but doing it from that lifestyle place. And hopefully we'll be back in person really soon. But we want this to become a global movement.

bob体育网页卡拉·哈里斯:bob体育网页所以有两件事:你想帮助他们弄清楚如何获得更多的钱。bob体育网页那么,如何确保你得到自己的价值呢?bob体育网页这是一块。bob体育网页另一个问题是如何投资和发展它。

bob体育网页卡拉·哈里斯:bob体育网页好吧。bob体育网页安娜,我们有一个关于机会和机会的传统,我们会有一连串的问题,希望我们的听众有机会认识你,安娜,那个女人。bob体育网页那么,你准备好了吗?bob体育网页我会问你一些问题然后你告诉我你想到的第一件事。

bob体育网页ANA Flores:bob体育网页让我们做它。

bob体育网页卡拉·哈里斯:bob体育网页Twitter或Instagram?

bob体育网页ANA Flores:bob体育网页Instagram。

bob体育网页卡拉·哈里斯:bob体育网页你的个人口头禅是什么?

bob体育网页ANA Flores:bob体育网页我可以做这个。

bob体育网页卡拉·哈里斯:bob体育网页你最喜欢的萨尔瓦多菜是什么?

bob体育网页ANA Flores:bob体育网页当然啦!

bob体育网页卡拉·哈里斯:bob体育网页城市或农村。

bob体育网页ANA Flores:bob体育网页这些天乡村。

bob体育网页卡拉·哈里斯:bob体育网页冬天还是夏天?

bob体育网页ANA Flores:bob体育网页夏天。

bob体育网页卡拉·哈里斯:bob体育网页请问你要咖啡还是茶?

bob体育网页ANA Flores:bob体育网页早上喝咖啡。bob体育网页下午喝茶。

bob体育网页卡拉·哈里斯:bob体育网页在办公楼里。bob体育网页或者在家工作?

bob体育网页ANA Flores:bob体育网页居家办公。

bob体育网页卡拉·哈里斯:bob体育网页如果你有一个谈话节目,谁是你的第一个客人?

bob体育网页ANA Flores:bob体育网页我的女儿。

bob体育网页卡拉·哈里斯:bob体育网页用一个词来形容你的功绩。

bob体育网页ANA Flores:bob体育网页爱。

bob体育网页卡拉·哈里斯:bob体育网页哦哇。bob体育网页安娜·弗洛雷斯,非常感谢。bob体育网页这是我的荣幸。

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